The Basics of Business Strategy: ‘…and Death Came Third 10th Anniversary Celebration

Ten years ago, in 2006, Peter Roper and Andy Lopata published the first edition of ‘…and Death Came Third! The Definitive Guide to Networking and Speaking in Public’ on Bookshaker. The book was a big success with over 2,000 copies sold in the first 48 hours alone. Panoma Press published the second edition in 2011 and negotiated a separate edition published in Malaysia and Singapore.

We have consistently been amazed by the affection held for ‘…and Death Came Third!’ by many readers, reflected by the emails and comments we have received from people from a range of backgrounds. The book focuses on the basics of networking and presentation skills, giving readers simple approaches to working the room at networking events or giving their first talk.

To celebrate this, we have got together with our network to provide a series of short ‘Basics’ blogs. Over the month of September Andy, Peter and Panoma Press owner Mindy Gibbins-Klein will share a guest blog every day exploring the basics of business, from the basics of confidence and attitude to negotiation and strategy. We have also made the Kindle edition of this excellent book just £1.99 or $2.99 throughout September, so if you haven’t read it yet, get your copy now!

Today our very own Peter Roper shares The Basics of Business Strategy:

There are many books on business strategy and there is rarely a week goes by in the business press without someone discussing latest strategies and techniques.

My point is a strategy for the business can be dependent upon so many things and in my experience can be divided into two distinct camps;

Those strategies that work

Those that don’t

In most cases, those that don’t in my experience are because they are ill thought through, with little time taken to really analyse what’s trying to be achieved. I have sat at many a meeting, particularly in my corporate life, where a strategy meeting consisted of a cup of coffee, a quick chat and a flip chart – and then frantic action followed.

Funnily enough, they failed!

I’ve also known some organisations spend months on strategies for their business…

And they have failed too!

In short, strategies work when a reasonable amount of time is given to strategic planning, however, there are no guarantees, after all, a strategy is simply that: a strategy, and it may or may not work.

However, in my experience the three vital keys to successful strategy planning are:

Be clear on the vision of the business

Be clear what you are trying to achieve

Then think of strategies to achieve the above

Then test and measure.

But whilst taking time is essential don’t take forever or else life and business will have moved on….

PR FBM


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