Ten years ago, in 2006, Peter Roper and Andy Lopata published the first edition of ‘…and Death Came Third! The Definitive Guide to Networking and Speaking in Public’ on Bookshaker. The book was a big success with over 2,000 copies sold in the first 48 hours alone. Panoma Press published the second edition in 2011 and negotiated a separate edition published in Malaysia and Singapore.
We have consistently been amazed by the affection held for ‘…and Death Came Third!’ by many readers, reflected by the emails and comments we have received from people from a range of backgrounds. The book focuses on the basics of networking and presentation skills, giving readers simple approaches to working the room at networking events or giving their first talk.
To celebrate this, we have got together with our network to provide a series of short ‘Basics’ blogs. Over the month of September Andy, Peter and Panoma Press owner Mindy Gibbins-Klein will share a guest blog every day exploring the basics of business, from the basics of confidence and attitude to negotiation and strategy. We have also made the Kindle edition of this excellent book just £1.99 or $2.99 throughout September, so if you haven’t read it yet, get your copy now!
Today Chris Cooper shares The Basics of Business Elevation:
Planning to elevate your business to the next level? Let’s consider one of the most newsworthy success stories of the last year. During the 2015/16 Premier League football season, title no-hopers Leicester City overcame 5000/1 odds to win. As a season ticket holder my eldest son and I still wake up with huge smiles each day, inspired by our teams meteoric rise. Such has been the waves from that success that while working in Kenya recently, I met two Masai warriors eager to understand ‘how did Leicester do it’? So what are the basics of business elevation and what can we learn from Leicester City?
1. Clarity of Vision
Behind the veneer of Leicester’s goal to stay in the Premier League was a clear vision amongst the owners, management and team to one day top the Premier League. Absolute clarity about where you are heading is essential. Otherwise how will you or your people know where you are going?
2. Engaging Leadership
Leicester’s Thai owners have instilled a calm, engaging and high performing culture. When relegation looked inevitable in 2014/15 they even invited a renowned Buddhist monk and his team from Thailand to bring reflection and calmness to the club. They taught meditation and blessed the entire building (excluding the away teams changing room)! Incredibly, they then began to win!! With manager Claudio Ranieri’s charismatic ability to take pressure off his players by managing media expectations, a space was created for exceptional calm headed performance on and off the pitch. Their engaging leaders engaged did what they felt was necessary to achieve the results.
3. Build Solid Foundations
Building firm operational foundations in your business is essential. Once you grow those foundations enable effective operations including great customer experience. So think ahead to get ahead.
4. Innovative Marketing and Sales
Sales and cash flow are critical. Marketing quality products and services creatively leads to streams of happy purchasers. Oh how money has flowed from my wallet due to creative marketing, product delivery and team performance as my family have been swept up in the clubs success.
5. Attract and Develop Great Talent
Of course growth cannot be delivered without quality team players. Attract and develop great talent and give them the direction, freedom and inspiration to perform. Create an environment such that when opportunity’s to leave occur, your people would rather stay with you!
Chris Cooper is the founder of Chris Cooper, Business Elevation, co-author of The Power To Get Things Done (Whether You Feel Like It Or Not) (Penguin Random House USA) and for 5 years host of The Business Elevation Show on Voice America.